The Barilla brand wants to reach a young, urban and conceptual target. To do so, it wants
to develop its brand through a new packaging concept for pasta: Pasta!
Project carried out in collaboration with Morgane Dantz which includes 4 complementary packs,
a leaflet and a short landing page presenting its new range.
Each style of pasta has its own specific history and origin in one of the regions of Italy.
We have taken each region corresponding to each paste and assembled it with its shape
. to obtain a match between each pack while keeping a specificity for each.
Thus were born the Neapolitan, Genoese, Roman and Ligurian.
Creation of a short landing page for the launch of the range